Spread Awareness of Your Creative Work With These 4 Tips

As a creative, the success of your work often hinges on your ability to be discoverable by as wide an audience as possible. Whether you are an artist, designer, or writer, honing your craft is only one step in the process of becoming a full-time professional. You need to find innovative ways to spread awareness of your work so that the right kinds of customers can find and engage with you. Once you know some of the best ways to draw eyes to your creative pieces, you will be that much closer to making a living off your passion. Here’s some great advice from the Balch Springs Chamber of Commerce.

1. Optimize Your Website

Launching your own website is a great way to collect your work into a convenient portfolio. With proper optimization, though, your website can do even more to spread awareness and draw traffic to your creative practice.

One of the best ways to make your site more discoverable is by starting a blog. By posting content that is relevant to the interests of your potential customers and by writing with search engine optimization in mind, you can catch the attention of your target audience as they browse the internet. You should also optimize your website for easy navigation and accessibility to help users have a positive experience while perusing your site's pages.

2. Keep Your Resume Up-To-Date

Even if you decide to start your own business or go freelance, your resume can still be a powerful tool. You can provide your resume to companies and potential clients as a quick overview of your skills and experience. To that end, make sure to always keep your resume up to date with your latest accomplishments.

Using a PDF editor makes it easy to quickly make changes to your resume, which can be especially useful if you decide to customize the document for different clients. Try this easy-to-use tool; simply upload the existing file to the online PDF editor and download your updated resume for sharing.

3. Network with Other Creatives

Artrepreneur explains that networking can be the defining factor that allows you to transition your creative hobby into a career. Your network of contacts is a resource that empowers you to collaborate with like-minded artists who are passionate about boosting each other up to success.

Social media is one close-at-hand avenue for reaching out to other artists you would like to engage with. You can also meet many talented individuals by attending conventions or craft fairs in your area.

4. Incorporate Your Business

Whether or not you are already playing your creative trade as a formal enterprise, structuring your business as a corporation might be the right step forward for you. Potential customers may be more likely to take your service seriously if you operate under the banner of an LLC. You can even enjoy tax advantages, limited liability, and other benefits for your business by operating as an LLC.

The traditional method of forming an LLC involves hiring a lawyer, but you can also use a formation service to reach the same result for lower costs. Be sure to read reviews before contacting a formation company to ensure you receive the best service possible.

Make Connections - Build Opportunities

While getting discovered is only one of the first steps toward launching a creative career in earnest, it is one of the biggest strides forward that you can make. Soon enough, you might even be forming your own LLC and distributing your art to fans all across the world. Start by making meaningful connections in your industry. You might be surprised at the opportunities that emerge from these relationships. And have your resume updated and handy in case a job presents itself. You never know what will happen once you truly put yourself out there.